World’s sluttiest dad shirt
World’s sluttiest dad shirt
Carbon and plastic reduction are core focuses for Ganni, which has been a signatory of the World’s sluttiest dad shirt but in fact I love this New Plastics Economy Global Commitment launched by the Ellen MacArthur Foundation since 2019, according to Reffstrup. The brand is focused on finding alternatives to its poly bag by 2023. The collaboration with Submission provides Ganni with an opportunity to learn, she explains. “Beauty is a really interesting category with a lot of potential. We like to test small, and with this collaboration we are aiming to learn and get feedback from our community.” Submission launched in 2020 as an editorial platform, open to anyone to submit their beauty looks, creative work, opinions, or professional advice. The only requirement was that the submission had to be created responsibly. That means no synthetics, no plastic, and no fast fashion in any visual imagery. “We’re very strict with that,” says Jaeger. A year on, she felt that industry progression was slow and eco-conscious brands were not marketed in an inclusive way. Their products, she observed, were targeted exclusively at a “white, very privileged or upper class” customer and were often “brown and came in a jam jar.”
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